Friday, December 9, 2011
Scottish Startup Sensewhere Promises Accurate Indoor Location-Tracking
As location gradually becomes more important to the on-the-go consumer, what with daily deals, check-in coupons, and local promotions, so that consumer's fine location becomes more important to merchants. GPS and wi-fi can only get you so far, though, and inside a mall or airport it's much more difficult and inefficient to narrow down a user's location to anything approaching usability. There are systems for tracking people and devices indoors, but Scottish startup Sensewhere (formerly Satsis) says they've leapfrogged existing solutions. Their new "self-correcting" location-sensing network will allow for quick and low-power situation of devices to within 5m by forming a sort of constantly updated mesh of self-aware devices.