Friday, December 16, 2011

Sprint, NBA strike multi-year partnership, celebrate with a new Android app

NBA Commissioner David Stern is all smiles these days. Why? Because the most pointless labor dispute in human history has finally drawn to a close, and Chris Paul isn't a Laker. He must also be elated over a new deal the NBA has just signed with Sprint, which replaces T-Mobile as the Official Wireless Service Partner of the NBA -- a phrase that will likely be repeated ad nauseam during every single halftime report this season. Under the marketing partnership, announced on Wednesday, Sprint will launch its own "Sprint NBA Mobile" Android app, giving subscribers access to highlights, stats and the latest news on why Chris Paul isn't a Laker. According to All Things D, an iOS version is still in the works, though it remains unclear whether it will sport the same features as its Android counterpart. Sprint says the app should be available in time for the NBA's December 25th season opener, which won't feature Chris Paul, because Chris Paul isn't a Laker. The terms of the deal weren't disclosed, but All Things D reports that it's valued somewhere "in the millions" -- which should help shore up some of the revenue the NBA will lose in potential Chris Paul jersey sales, because Chris Paul isn't a Laker.

Continue reading Sprint, NBA strike multi-year partnership, celebrate with a new Android app

Sprint, NBA strike multi-year partnership, celebrate with a new Android app originally appeared on Engadget on Thu, 15 Dec 2011 15:48:00 EDT. Please see our terms for use of feeds.

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