Wednesday, February 8, 2012
RockYou Cofounder Lance Tokuda Keeps It Old School With New Classmates Competitor SchoolFeed
Lance Tokuda was one of the masterminds behind viral apps on Facebook back at the end of last decade. He cofounded and led RockYou as its chief executive through the evolution of the Facebook platform, all the while inundating users with hugs, horoscopes, birthday cards and other lightweight social app communications (which some may refer to as "spam"). RockYou ended up finding its business in social advertising and social gaming, and in late 2010 Tokuda stepped down from his CEO role. Now he's back with a new company on Facebook today, called schoolFeed, that's trying to connect older users with long-lost high school classmates.